Job Description
About Us At H. L. Yong Company (Pte) Ltd, we are dedicated to driving growth and delivering excellence across Singapore's retail landscape. We are seeking a high-energy, results-oriented Retail Key Account Executive who excels at building powerful commercial relationships, negotiating win-win outcomes, and balancing stakeholder interests. If you possess a keen passion for retail, a marketing-driven mindset, and a highly competitive spirit, we want you on our team. Role Overview As a Retail Key Account Executive, you will champion the growth and commercial execution of our assigned key retail accounts across traditional and modern brick-and-mortar channels—including supermarkets, convenience stores, pharmacies, independent grocers, and petrol stations. A core component of this role is bridging the gap between brand strategy and retail execution. You will work hand-in-hand with internal Brand Managers to utilize their budgets for full-year or quarterly promotional planning, and then negotiate directly with retail buyers to bring those campaigns to life on the shelves. Key Responsibilities Budget Collaboration & Strategic Planning • Joint Promotional Planning: Partner closely with internal Brand Managers to co-develop comprehensive full-year or quarterly advertising & promotion (A&P) plans tailored to your assigned retail channels. • A&P Budget Utilization: Maximize the commercial impact of marketing funds provided by Brand Managers, ensuring all promotional spending aligns with agreed-upon channel budgets and brand guidelines. Commercial Negotiation & Buyer Management • Buyer Relationship Management: Cultivate, strengthen, and maintain close, trust-based working relationships with retail category buyers across your assigned accounts. • Listing & Space Negotiation: Lead day-to-day discussions with retail buyers to secure listings for new products, optimize current product portfolios, and pitch the quarterly/annual promotional plans secured from Brand Managers. • Shelf
