Job Description
Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale. The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand. Where does this role fit in? As our Social Media Manager, you will be the primary voice of UpGuard across the digital landscape, sitting within our high-impact Demand Gen functions. Reporting to the Director of Brand & Content, you will be responsible for the strategic direction and daily execution of our presence on LinkedIn, X, Instagram, and YouTube. Your role is pivotal in bridging the gap between our technical product capabilities and our brand identity, ensuring we are not just seen, but respected as thought leaders. You will collaborate cross-functionally with Campaigns, Product, and Design to ensure our social strategy supports the broader marketing engine. By humanizing our brand and scaling our reach, you will play a critical role in nurturing prospects through the funnel and building a vibrant community of cybersecurity professionals. This is a high-visibility role where your creativity and data-driven insights will directly impact UpGuard's global brand authority. What will you do? Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube Curate the Editorial Social Media Narrative: Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; you will strategically sequence content to prevent "noise" and ensure that product updates, thought leadership, and culture stories align into a unified, professional brand experience for our audience Architect AI-Ready Distribution: Execute a strategic roadmap for LinkedIn and YouTube alongside the creative team which optimizes video content, transcripts, articles, and metadata to maximize UpGuard’s visibility in AI-driven search results Lead Employee Advocacy: Build and manage an employee advocacy program, empowering our internal experts to become industry thought leaders and amplifying our brand reach through authentic, non-corporate accounts Optimize Product Campaigns: Partner with Product Marketing and Campaign Managers ensure complex product launches and feature updates are translating into high-performing social campaigns Coordinate the Social Proof Engine: Act as the lead orchestrator for our social proof program, collaborating with PMMs, Content and Video teams to oversee production and atomisation Optimize for Performance: Monitor key performance metrics and leverage data-driven insights to refine content strategy and maximize organic reach Oversee Content Production: Work closely with the Design and Video teams to produce high-quality visual assets, from short-form clips to long-form educational series Monitor Industry Trends: Stay ahead of the curve on social media algorithms, emerging platforms, and cybersecurity news to keep UpGuard at the forefront of the conversation What will you bring? B2B Social Expertise: 4+ years of professional experience managing social media for a high-growth SaaS or technology company Editorial & Narrative Mastery: The ability to maintain a master editorial calendar that synthesizes various marketing streams into a cohesive, non-cluttered narrative for a sophisticated technical audience Project Coordination Prowess: Proven success acting as the "connective tissue" between Campaign, Content, Video, and Product teams Exceptional Communication Skills: A master of the "short-form" hook with the ability to write clear, authoritative, and engaging copy Advocacy & Humanization Focus: Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust Data-Driven Mindset: Proficiency in social analytics tools and th
