Job Description
District Omni Field Execution Purpose & Overall Relevance for the Organisation: Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores Key Responsibilities: • Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores • Train, guide and motivate In-Store Visual Merchandisers (ISVM) to continuously deliver excellence in execution across the entire market in both a DTC and WHS environment • Cascading of brand guidelines and VM guidelines to ISVM and store teams to ensure executional excellence and understanding of principles to drive accountability at store level • Solid ability to guide and influence ISVM and store teams in the following areas; Overall consumer journeys and store layout, capacities and product density, color flow, mannequin styling, VM standards, ISC materials/sizes and specifications • Assist in measuring and reporting on retail productivity with recommendations to management for continuous improvement • Understanding of consumer profiles, retail KPIS and OTG strategy in order to guide decision making • Support the omni-channel team by providing field / store insights to guide the campaign planning process in order to cater for individual stores / market needs • Support omni-channel execution team by ensuring campaign readiness at store level (create plug & plays, collate installation permits, create campaign reporting documentation and liaise with suppliers to support OCM installations) • Proactively highlight opportunities to both retail ops and omni-channel teams to
