Job Description
Purpose & Overall Relevance for the Organization: This role helps bring the adidas brand to life through partnerships with athletes, teams and organisations. You’ll manage and grow a portfolio of brand partners, ensuring they are supported and activated in a way that strengthens brand visibility, drives engagement, and supports commercial goals. Key Responsibilities: Build and manage strong relationships with athletes, teams and partners, delivering a high level of day-to-day support Identify and help secure new partnerships that align with adidas brand direction and category priorities Support contract discussions and negotiations with partners and agents Deliver seamless execution across key campaign moments and product launches Coordinate product allocations and orders for athlete seeding and key footwear launches Manage the end-to-end distribution of product to athletes and partners Maintain accurate tracking of product inventory and ensure it is organised and accessible Monitor how partners are featured across campaigns and ensure alignment with brand objectives Ensure athletes and partners represent adidas in line with campaign expectations and brand standards Support broader Sports Marketing activity during peak periods, working cross-functionally with internal teams Key Relationships: You’ll work closely with teams across Marketing, Sales, Customer Service, Finance and Category, as well as external partners including athletes, teams and agents. Knowledge, Skills and Abilities: Strong understanding of the local sports and cultural landscape Interest in sport, athlete partnerships and brand storytelling Highly organised with strong attention to detail Confident
