Job Description
Purpose & Overall Relevance for the Organization To drive sustainable, profitable market share and net sales within select key accounts across CIS market. The role leads the development and execution of key account strategies to passionately lead the key account function in identifying, developing and implementing strategies through a brand first approach whilst driving profitable growth within the Key Accounts CIS market. Acting as a Business, Digital, and Go-To-Market expert, this role translates data, insights, and strategy into actionable plans internally and externally, while passionately leading the key account function and contributing to the broader commercial organization. Key Responsibilities Strategic Account Leadership & Growth Develop and execute overall strategy for the key account portfolio in line with EMC and market strategies. Ensure sustainable Net Sales, market share, and profit growth by setting clear targets, tracking performance, and proactively identifying risks and new business opportunities. To support negotiation and enforcement of adidas and key accounts trade terms. Build and present Strategic Account Plans and Account Marketing Plans supporting the Go-To-Market (GTM) approach. Manage the GTM process end-to-end for assigned accounts. Sales, Forecasting & Performance Management Maximize sales, profitability, and qualitative market share across assigned accounts. Drive monthly and seasonal sales forecasting (IBP) at category level, ensuring accuracy and accountability. Provide realistic performance forecasts and action plans to ensure continued growth. Measure progress against defined KPIs and implement corrective actions where needed. Optimize individual account profitability, including
