Job Description
Business Development Specialist Generates qualified leads and books discovery calls so the closer can close — full stop. Sector Financial Services — Fractional CFO & Accounting Reports to Founder & CEO · works in tandem with the Salesperson Type Part-time to start, minimum 20 hrs/week · scales to full-time as pipeline grows Hours US business hours · ET/PT overlap required Location Remote — anywhere (US hours overlap required) Tools Apollo.io, LinkedIn Sales Navigator, GoHighLevel CRM, Gmail, Teamwork Role Overview Our client has a capable closer whose calendar is not being filled fast enough. The salesperson is currently handling their own prospecting — that is the wrong use of their time. This role fixes it. The Business Development Specialist owns everything before the discovery call: identifying the right prospects, building awareness, starting conversations, qualifying interest, and handing a booked calendar invite to the closer. The target buyer is a business owner generating $3M–$10M in revenue, not yet working with a fractional CFO, and open to paying $5,000/month for the right financial partner. They are problem-aware. This role's job is to find them and get them to a conversation. Key Responsibilities Outbound prospecting via Apollo.io Build targeted prospect lists using Apollo: company revenue range, headcount, industry, and relevant growth signals Write and manage multi-touch cold email sequences — subject lines, hooks, value framing, follow-ups that read as specific, not mass-sent Monitor sequence performance rigorously: open rates, reply rates, positive responses — test, iterate, improve every two weeks Handle inbox responses promptly: engage interested prospects, handle objections, move qualified leads toward a discovery call LinkedIn outreach via Sales Navigator Maintain targeted lead lists in Sales Navigator, refreshed weekly by company size, title, and industry Identify and prioritize prospects who have engaged with the client's LinkedIn content — l
