Job Description
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. The Impact Y ou Will Make As Manager, Lifecycle Marketing, you will drive the execution and optimization of lifecycle marketing programs that guide students from initial interest through enrollment and beyond. You will translate lifecycle strategy into high-performing campaigns and journeys across email, SMS, and related channels, ensuring communications are timely, relevant, and aligned to student needs. You will serve as a key link between strategy and execution, partnering closely with Lifecycle Marketing leadership, Analytics, and cross-functional teams to bring programs to life. Your work will directly impact engagement, conversion, and student experience, while helping scale lifecycle marketing into a more connected, data-driven growth engine. How You Will Bring Our Mission to Life What You Will Do Partner with the Director of Lifecycle Marketing to build lifecycle strategies, and own the translation of those strategies into multi-step journeys that support key stages of the student funnel (lead → applicant → enrolled → start → persistence → graduation). Own day-to-day journey orchestration, ensuring communications are timely, personalized, and aligned across channels. Lead testing and optimization efforts (A/B testing, segmentation, personalization, send time optimization) to improve performance. Analyze campaign and journey performance to identify insights and drive continuous improvement. Partner with the Student Success Center to
