Job Description
Who We Are Overline is a leading digital marketing consultancy specialising in providing comprehensive marketing solutions to the biggest advertisers across the world. We are a consultancy dedicated to enabling marketing to be a more effective growth engine. Our team is comprised of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing. We advise CMOs, senior marketers, and their teams on strategies that best suit their brand and business visions. Who You Are You bring hands-on experience from within a Retail Media Network (RMN), with a clear understanding of how retailers commercialize media offerings and sell to brands. You also have exposure to in-store / physical retail environments and understand how retail media connects to merchandising, store execution, and shopper behavior. You are confident operating in retail media environments and can translate that experience into structured, client-facing strategy work. This is a client-facing, execution-focused strategy role responsible for owning key workstreams and contributing to integrated retail transformation initiatives across RMN, brand, GTM, and operating models. What You Will Do Retail & RMN Strategic Support Support discovery sessions, stakeholder interviews, and synthesis. Translate client inputs into structured analyses and opportunity frameworks. Develop clear articulation of how RMNs must serve brand objectives (sales lift, share growth, ROI, measurement transparency). Ground recommendations in commercial and financial logic, informed by real-world RMN operations. Integrated Retail Workstream Ownership Own defined workstreams across: Retail Media strategy Brand-to-retail alignment Retail GTM modernization In-housing and operating model assessments Build supporting analyses, financial models, and executive-ready materials. Contribute to roadmap development and value modeling. Retail Media & Commercial Expertise Demonstrate understanding of: How retail m
