Director, Events Marketing Strategy

Job Description: Title: Director, Events Marketing Strategy Location: Remote - USA, Canada, Mexico Reports to: Chief Marketing Officer The Role: The Director, Events Marketing Strategy is responsible for shaping and leading a commercially driven, enterprise-wide events strategy that strengthens brand authority, deepens market engagement, and delivers measurable revenue, margin, and pipeline impact. As a member of the Global Marketing Leadership Team, this role will help define the strategic direction of the function, elevate events marketing as a core lever of growth, and ensure the portfolio is aligned to broader business, brand, and commercial priorities. The Impact You Will Have: You will play a pivotal role in advancing enterprise growth and brand leadership by establishing the events portfolio as a strategic commercial lever for the business. With end-to-end accountability for performance, this role will shape revenue generation, margin delivery, pipeline contribution, and long-term brand value, ensuring events deliver measurable outcomes aligned to corporate priorities. This role will position events marketing as a core component of the go-to-market strategy, translating brand and product positioning into high-impact experiences that strengthen market credibility, deepen customer and partner engagement, and support sustained demand creation across regions and sectors. Through disciplined financial leadership, rigorous performance management, and strong cross-functional influence, the Director, Events Marketing Strategy will build a scalable, best-in-class events marketing capability—driving consistency, accountability, and return on investment while setting the standard for brand expression and commercial excellence across the organization. You will bring JD Power’s product story to life through experience-led engagement—demonstrating the real-world impact our solutions deliver for customers. By translating product value into compelling narratives and meaningf