Job Description
The Digital Marketing Manager leads the strategic development and performance oversight of integrated, full-funnel digital marketing programs aligned with client business objectives across core market sectors. This role sets digital direction, ensures cross-channel alignment, and drives measurable business outcomes—from awareness and engagement through lead generation and conversion. Responsibilities: Other responsibilities may be assigned. Collaborate with account marketing leads to ensure integrated digital marketing strategies and recommendations are aligned with brand voice, target audience, and business goals. Analyze market trends, audience behavior and campaign performance to inform strategy and generate reports and updates for the account. Partner with digital marketing leads to deliver a cohesive, optimized customer journey across all channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing. Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders. Collaborate with marketing, creative, content, and development peers to ensure all digital efforts are aligned and integrated. Anticipate and exploit emerging digital marketing trends, tools, and platforms to keep our clients at the absolute forefront of the industry. Foster a culture of innovation by continuously testing next-generation marketing tools and translating cutting-edge trends into actionable strategies. Move beyond traditional playbooks to identify, test, and scale innovative digital marketing methodologies and tools. Apply an understanding of Generative Engine Optimization (GEO) principles to client work, helping ensure digital content, platforms, and campaigns are structured for visibility and performance across AI-driven search and discovery experiences. Support and encourage the adoption of AI-powered tools and technologies to improve operational efficiency, streamline wo
