Job Description
Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti , reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As the Data Web Analytics Lead, you will: Data Strategy Curate measurement of client websites from intention to technical execution. Consult on the ecosystems that empower and participate in data collection strategy. Translate impact of implementation and down-funnel results, serving as connective tissue between technical implementation and end user behaviors. Thought Leadership & Education Champion a data-driven culture by translating complex analytics concepts—such as server-side tracking, identity resolution, and signal loss—into accessible, actionable insights for non-technical stakeholders and executive leadership. Create and maintain standardized documentation, best-practice guides, and playbooks that empower marketing and cross-functional teams to leverage web analytics and data enrichment tools effectively. Data Infrastructure & System Health Assist with the monitoring and maintenance of data pipelines, ensuring that signals are fl
