Job Description
OVERVIEW Responsible for translating category growth strategies into actionable customer and channel plans. This role partners closely with retailer teams and cross-functional teams (Sales, Cat Strat, Shopper Marketing, CMI, CS&P) to deliver category growth, improve shopper experience, and drive mutual value creation. You will act as a category expert and strategic advisor to the customer, leveraging data, insights, and analytics to influence assortment, merchandising, pricing, and promotion decisions. Key Responsibilities Category Strategy & Insights o Develop and execute category growth strategies at the customer level aligned to broader business objectives o Translate shopper, consumer, and marketplace insights into actionable recommendations o Identify whitespace opportunities and growth drivers across assortment, pricing, and shelf Customer Partnership o Build trusted advisor relationships with retailer buyers and merchandising teams o Lead category reviews and be a crucial contributor to line reviews and joint business planning (JBP) discussions o Deliver fact-based sell-in stories that influence retailer decisions o Contribute to retailer strategy to influence future 3-year growth spaces Assortment & Shelf (POG) Optimization o Lead planogram development and optimization using data and analytics tools o Advise on assortment, flow, shelving, and space allocation o Ensure alignment to category roles, shopper needs, retailer initiatives, and consumer research o Able to assist with POG versioning needs and onsite set room work for major and minor resets and cut ins as needed Performance Tracking & Reporting o Monitor category and brand performance using POS, panel, and shopper data o Identify risks and opportunities and build action plans to address gaps o Deliver regular and ad hoc reporting and insights to internal and external stakeholders Execution Excellence o Support execution of category initiatives through data and insights driven storytelling (resets, inn
