Job Description
RoleDescription: Platinum Performance was founded in 1996 by renowned equine veterinarian, Dr. Doug Herthel to support his cases in veterinary practice. From its earliest days, the company has held a strong commitment to veterinarians and the highest respect for their role in guiding the health, wellness and performance of the horse. For nearly 30 years, Platinum Performance, now a wholly owned subsidiary of Zoetis , has been developing, manufacturing, and marketing premium nutritional product formulas for wellness and athletic performance in horses as well as a range of pet care nutritional supplements. The Advertising & Media Planning Manager is responsible for leading the advertising and media strategy, annual planning, and budget management to maximize brand impact and business growth. This role oversees development of integrated media plans and the end-to-end production of marketing assets and content, ensuring all materials align with strategic objectives, brand standards, and regulatory/compliance requirements. This role collaborates very closely with other members of the marketing team as well as cross-functionally with E-Comm, Sales, Insights/Analytics, Legal/Regulatory, and external partners to deliver measurable results that live up to the Platinum standards of quality. Strong attention to detail, analytical skills, a strategic mindset and a passion for animal health and nutrition. This role reports to the Senior Marketing Manager. Key Responsibilities: Own the annual and quarterly advertising and media strategy aligned to brand and business objectives. Develop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships). Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy. Own the advertising and media budget (annual planning, forecasting, allo
