Job Description
About the Company They help home services businesses — HVAC contractors, plumbers, electricians — capture, qualify, and book leads 24/7 with AI agents. When a homeowner's AC breaks at 11pm on a Friday, they pick up the call. When a plumber is on a job and can't answer an inquiry, they handle it. Venture-backed, early-stage, going after one of the largest underserved markets in software. About the Role You'll be the first dedicated growth marketing hire, reporting directly to the CEO. Your north star: qualified inbound demo requests per month. You'll own the full growth stack — content, paid acquisition, email, SEO, partnerships, events — and build the systems that compound over time. No playbook. Full ownership. Real impact. What You'll Own Inbound demand generation — own the full funnel from awareness to demo request across all channels Paid acquisition — build and optimize Google Ads and paid social campaigns with clear ROI accountability Content and social — create and distribute content across LinkedIn, YouTube, Instagram, and other relevant channels; produce or direct short-form video, audio, and image assets Email and SMS — run lead magnet and nurture campaigns leveraging existing database and industry contacts SEO and AI search optimization — optimize for traditional search and emerging AI-driven discovery (ChatGPT, Perplexity, Google AI Overviews) Industry partnerships — manage and expand existing relationships with trade influencers and industry networks; develop new channel partners Events and sponsorships — own presence at trade events, webinars, and podcast sponsorships Product-led growth — partner with the Head of Product to build marketing loops into the product itself Attribution and reporting — track, measure, and reallocate budget fast when something isn't working AI-powered systems — build automated marketing workflows that get smarter over time, not one-off campaigns that need to be rebuilt from scratch What We're Looking For 3+ years in a growth
