Job Description
Compensation Amount: 100,000.00 USD Annual Job Summary: We are seeking a data-driven Growth Marketing Manager to own and scale our digital growth engine. This role leads paid advertising, search visibility across traditional and AI-driven engines (SEO, AEO, GEO), marketing analytics, and AI-powered optimization, while also developing content that strengthens our brand and engages our audiences. The ideal candidate is a channel-agnostic experimenter who is equally comfortable optimizing a campaign, analyzing a dashboard, and writing compelling content. Job Description: Key Responsibilities Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor or agency relationships to maximize return on ad spend Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach Develop and execute a comprehensive search visibility strategy spanning SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search results, featured answers, and AI-generated responses from tools like Claude, Gemini, ChatGPT Optimize content structure, schema markup, and authority signals so company content is accurately cited and surfaced by answer engines and large language models Leverage AI tools to enhance marketing performance, including content generation and optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency Own marketing analytics: build dashboards, track KPIs across paid, organic, AI-driven search, email, and web, and translate data into actionable growth recommendations for leadership Develop, write, and edit content for company newsletters, announcements, and other internal and external communications channels, managing editorial calendars and coordinating contributions across the organization Maintain brand consistency and voice across all campaigns, content, and communications Pe
