Job Description
Informations générales Entité Premier gérant d'actifs européen parmi les 10 premiers acteurs mondiaux (1), Amundi propose à ses 100 millions de clients - particuliers, institutionnels et entreprises - une gamme complète de solutions d'épargne et d'investissement en gestion active et passive, en actifs traditionnels ou réels. Cette offre est enrichie de services et d'outils technologiques qui permettent de couvrir toute la chaîne de valeur de l'épargne. Filiale du groupe Crédit Agricole, Amundi est cotée en Bourse et gère aujourd'hui près de 2 300 milliards d'euros d'encours (2). Ses six plateformes de gestion internationales (3), sa capacité de recherche financière et extra-financière, ainsi que son engagement de longue date dans l'investissement responsable en font un acteur de référence dans le paysage de la gestion d'actifs. Les clients d'Amundi bénéficient de l'expertise et des conseils de 5 500 professionnels dans 35 pays. Amundi, un partenaire de confiance qui agit chaque jour dans l'intérêt de ses clients et de la société. (1) Source : IPE « Top 500 Asset Managers » publié en juin 2025 sur la base des encours sous gestion au 31/12/2024 (2) Données Amundi au 30/06/2025 (3) Paris, Londres, Dublin, Milan, Tokyo et San Antonio (via notre partenariat stratégique avec Victory Capital) Référence 2026-109125 Date de parution 11/06/2026 Description du poste Type de métier Types de métiers Crédit Agricole S.A. - Marketing et Communication Intitulé du poste Senior Content Writer - International Content Marketing H/F Type de contrat CDI Date prévue de prise de fonction 01/06/2026 Poste avec management Non Cadre / Non Cadre Cadre Missions Within the M&P Business Line, the Content Marketing raison d’être is to attract and retain a clearly-defined audience and drive profitable customer action thanks to the ideation, creation and distribution of valuable, relevant and consistent content. The department is in particular in charge of creating and disseminating Marketing content in close cooperation with digital marketing teams, Sales teams (D&W / IPN / FPN), Investment teams and the Amundi Investment Institute. Actively contribute to the definition of the content strategy that elevates Amundi’s positioning and appeal for distributors and clients and drives measurable business outcomes (e.g. net sales, AUM growth, client engagement). Execute the content strategy by creating clear, engaging and compliance-ready content that brings Amundi’s investment themes, asset classes and funds to life across channels. Support distribution and brand objectives by producing written and multimedia assets that educate, engage and convert target audiences (fund selectors, distribution, digital platforms, retail). Reporting to the Head of International Content Marketing, your main missions will be: · Proactively participate to the content strategy and editorial plan to ensure that they align with the business objectives and client demand. · Contribute to articulate Amund’s positioning as a strategic/trusted partner (what makes us different) through a range of thought leadership articles, pitchbooks (theme/capability) and other content. · Produce high-quality written and multimedia content: thought leadership articles, fund insights, web pages, blog posts, social posts, video scripts, podcast outlines, event slides and brochures or flyers. Identify internal and external sources of information to build content and back it up with relevant data; work in cooperation with investment specialists, Amundi Investment Institute and other marketing teams within the company Compléments · Address a large scope of content themes: macro/markets, thought leadership, investment (across multiple asset classes / expertise / products). The organisation of the team might require to be particularly expert / in charge of some topics / asset classes and be considered as a “referent” within the team on those dimensions in addition to the general contribution to the teams. · Turn portfolio manager interviews, research papers, market commentary and product information into audience‑appropriate outputs. · Repurpose long-form content into short‑form social, email copy, slides and other sales assets. · Adapt content tone/complexity/structure for different client segments (fund selectors, distribution, digital platforms, retail) and channels (web, social, email, events, training modules). · Know and apply basic SEO/GEO best practices to content for website use · Track basic content performance metrics and use insights to improve engagement and discoverability. · Respect the regulation to create compliance-ready contents and take care of the legal/compliance review and approval using the corporate tools and interacting with the legal and compliance teams. · Contribute to benchmarking: constantly keep an eye on how competitors drive their content strategy and production Contribute and occasionally coordinate transversal projects that are relevant for the busines
