Job Description
About Kyra Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. As a Strategist at Kyra , you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond. You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities. Reporting to : Strategy Director What You’ll Be Doing 💡 Strategic Campaign Development Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals Write high-quality briefs and strategic decks that inspire both clients and creators 📊 Insights, Data & Measurement Strategy Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations 🔍 Trend Forecasting & Cultural Analysis Handle cultural listening, market research, and platform trend tracking within the beauty category Translate emerging insig
