Job Description
You own lifecycle marketing across our partner brands, building automated flows and campaigns that drive conversion, retention, and revenue. You sit at the intersection of creative instinct and data strategy. What you'll do Architect end-to-end flows (welcome, abandon, win-back, post-purchase) across multiple brands Define segmentation, personalisation logic, and campaign calendars Own lifecycle KPIs - open rate, CTR, revenue per recipient, CAC:CLTV Brief and QA email/SMS assets with the creative team Maintain ESP hygiene across Klaviyo and Omnisend Test AI tools for segmentation, send-time optimisation, and content generation What you bring 5–8 years experience in email/CRM marketing Worked with eCommerce brands (D2C preferred) Hands-on experience with Klaviyo Has handled campaigns + automation (flows) Originally posted on Himalayas
