Job Description
Your tasks KoRo is a fast-growing, omni-channel food brand on a mission to make high-quality, sustainable products accessible to everyone. With ~350 employees across DACH, France, Italy, and the Netherlands, we operate at the intersection of e-commerce, retail, and brand. We move fast, build a lot of what we need ourselves, and we're now at a pivot point: AI is becoming a core lever for how we run the business – and we want someone to own it. The Role As Principal AI Transformation, you will define and execute KoRo's AI strategy across the entire company. You won't build AI for the sake of AI – you'll make our teams measurably more effective. Some functions need to deliver the same (or more) output with fewer people; others need to unlock entirely new capabilities. You'll work side-by-side with team leads to make both happen. You sit at C-1 level, reporting to the COO with a dotted line to the CEO. You will lead a small team (starting with one AI Senior Manager focused on infrastructure and enablement), define the AI targets across all teams, and act as the go-to AI advisor for every team lead as they take ownership for reaching those targets. This is a hybrid role: ~70% strategy, coaching, and enablement; ~30% hands-on building, prototyping, and unblocking. We don't want a slide-deck AI leader – we want someone who can sit down with a team and build the prototype that proves the point. What You'll Do Own the AI roadmap. Translate KoRo's business goals into a focused AI agenda. Decide where we go deep, where we go broad, and where we explicitly don't play. Coach team leads. Every team at KoRo has an AI-related goal in 2026 – Efficiency or Opportunity. You're the trusted advisor who helps team leads turn those goals into real, shipped outcomes. Ownership stays with them; you make sure they succeed. Shape the tool landscape. Decide what we buy, what we build, and what we deprecate. Own the strategic direction of our AI stack, Your AI Senior Manager handles the executi
