Job Description
ServiceNow is hiring a Partner Business Development Manager for CRM and AI in Asia , sitting within the Global Partnerships & Channels team. This is a quota-carrying individual contributor role focused on building partner-sourced (NNACV) pipeline through all routes to market for ServiceNow CRM and AI. You will recruit, activate, and grow a focused set of Asia partners who can drive sourced revenue and build sustainable CRM and AI practices on ServiceNow. The primary measure of success is partner-sourced new logo and expansion revenue, not influenced pipeline. The ideal candidate brings 10+ years of partner business development experience with a deep track record of GTM success and expertise across Built on solutions and ServiceNow RTM’s. Familiarity with enterprise and public sector partner ecosystem is essential. What You'll Do Recruit and activate partners where ServiceNow CRM and AI are embedded in partner-owned managed services and customer solutions. Build joint business cases with partners for embedding Now Next CRM, CSM, and AI Agent capabilities into their service offerings prioritising deals that generate partner-sourced NNACV. Develop commercial frameworks with partners (resell, co-sell, and embedded licensing structures) that incentivise sourced revenue generation over influenced activity. Drive partner activation from recruitment to first sourced deal closed tracking time-to-revenue as a core KPI. CRM Practice Building Guide selected focus CRM partners through building a credible, billable CRM and AI practice on ServiceNow including practice design, go-to-market positioning, technical bench development (credentials and certifications), and customer reference creation. Enable partners to position and sell Now Next CRM, AI Agents, and Now Assist as differentiated alternatives to Salesforce and Microsoft Dynamics particularly in mid-market and public sector accounts. Support partners in building AI adoption plans for their customers, helping them drive util
