Job Description
Opportunity to lead Brand Activation for an MNC with large retail presence Opportunity to work in a leading MNC with good culture & strong growth prospects About Our Client An MNC with significant presence in the retail segment, based in Gurgaon Job Description Designation: Marketing Manager (Brand Activation) Reports to: Brand Communications & PR Head Base Location: Gurgaon Footfall & Store Demand Growth Drive consistent footfall growth across stores through targeted local activations and media Build store-wise demand generation plans aligned to catchment potential and trading priorities Support conversion and in-store experience through relevant marketing interventions Regional Go-To-Market Execution Ensure timely and high-quality execution of all marketing programs: Mall branding, Local events, Cross promotions & partnerships Adapt national campaigns to regional context and consumer nuances through meaningful Brand Activation ideas New Store Launch Excellence Lead end-to-end marketing strategy for new store launches Build pre-launch buzz + launch burst + sustain plan to drive early footfalls and momentum Track and optimize post-launch performance vs targets Local Media & Marketing Planning lan and deploy effective regional media mix (mall, OOH, local digital, partnerships) Integrate mall marketing calendars into store-level plans Maximize reach and efficiency within defined budgets Partnerships & Alliances Build and manage local brand partnerships and cross tie-ups with non-competing brands Unlock incremental footfall and visibility opportunities through collaborations Maintain strong relationships with mall management and local ecosystem players Store Performance Tracking & Insights Monitor store performance across key metrics (footfall, sales trends, campaign impact) Conduct regular store visits to assess market dynamics, competition, and opportunities Submit weekly competition and market intelligence reports Act as the voice of regional consumer insights to influence central teams ROI & Budget Ownership Evaluate ROI of all regional marketing initiatives and activations Ensure efficient allocation of regional budgets across stores and activities Maintain tight control on spends, reconciliation, and vendor payments Drive cost discipline with outcome focus Execution & Governance Ensure consistent brand expression across all stores, aligned to defined guidelines Manage vendors and agencies for seamless execution of marketing plans Act as a key coordinator across Store teams, Mall management, Regional stakeholders, Central marketing teams The Successful Applicant 8 - 10 years in retail marketing, brand activation, or regional marketing roles with demonstrated experience in on-ground execution, store marketing, and local media planning Proven ability to drive footfall and link marketing efforts to store performance Deep understanding of catchment dynamics, mall ecosystems, and retail environments Strong execution capability with attention to detail and speed Commercial mindset with ability to track ROI and manage budgets effectively Strong stakeholder management across stores, partners, and internal teams High ownership and willingness to operate hands-on in a fast-paced environment What's on Offer A high growth opportunity in a leading MNC renowned for its great working culture and it's presence as a leader within Indian Retail
