Job Description
Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone Location: Remote (Pakistan, LATAM, South Africa, Philippines Preferred) About the Role We are seeking a highly analytical and execution-focused Performance Marketing Specialist to develop, manage, and optimize paid marketing campaigns across multiple digital advertising platforms. This role is ideal for a data-driven marketer who understands how to build scalable acquisition systems while balancing creativity, experimentation, and ROI optimization. You will oversee campaigns across Google Ads, Meta, LinkedIn, and additional paid channels, ensuring every campaign is optimized for measurable business growth. The ideal candidate thrives in fast-paced environments, understands full-funnel marketing, and continuously improves campaign performance through testing, analytics, and strategic optimization. What You’ll Own Campaign Strategy & Execution Develop and manage performance-driven advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms • Plan and execute campaigns focused on lead generation, customer acquisition, sales, and brand growth • Create, test, and optimize ad creatives, messaging, audience targeting, and campaign structures • Collaborate with marketing, content, and creative teams to ensure alignment across campaigns and brand messaging • Manage campaign launches, scaling initiatives, and ongoing optimization efforts Optimization & Growth Monitor campaign performance daily and identify optimization opportunities • Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies • Optimize budgets, bids, placements, and targeting to improve ROAS and reduce CPA/CPL • Experiment with new campaign formats, acquisition strategies, and audience segments • Stay updated on advertising platform updates, algorithm changes, and industry best practices Analytics & Reporting Track and analyze KPIs including CTR, CPC, CPA,
