Job Description
Role and Responsibilities Digital Platform Optimization & Conversion Strategy Website & UX Optimization: Oversee content, promotional updates, and product/service page mapping across 5 websites (including the webshop). Analyze user behavior to proactively recommend UX improvements that maximize conversion rates. Conversion Rate Optimization (CRO): Monitor digital touchpoints to identify bottlenecks in the user journey and collaborate with digital stakeholders to improve online lead acquisition. Marketing Analytics & Performance Insights Lead Pipeline Analysis: Main ownership of the marketing enquiry database, updating it 3 times/ week. Evaluate lead flow trends to provide actionable, data-backed recommendations for agile budget reallocations. End-to-End Performance Reporting: Monitor and present weekly Sales & Operations conversion metrics alongside social media, google ads and performance statistics. Transform raw conversion data and audience engagement metrics into strategic insights to help the leadership team identify operational capacities, brand reach, and market demands. Strategic B2B Sales Enablement Tender & Pitch Strategy: Project-manage the preparation of complex Tender Proposals and high-level pitch decks. Ensure marketing propositions are strategically aligned with client needs to secure high-value B2B contracts. Commercial Alignment: Able to support Sales and Operations materials (NPD launch pack, education pack, service leads generations, workshop decks, logistics, etc.) to continuously improve the enablement workflow. Lifecycle & EDM Marketing Strategy EDM Nurture Programs: Execute and manage the monthly EDM (Electronic Direct Mail) nurture programs (approx. 2–4 pieces per month) across our brands. Retention & Cross-Selling: Strategically segment email lists to deliver targeted campaigns aimed at boosting customer retention, upselling, and cross-selling across different service lines. Email Performance Analytics: Monitor open rates, click-through rat
