Job Description
Who We Are At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support. As a SeniorPerformanceMedia Manager, you will lead strategy and media buying across paid social, programmatic display, and video/CTV campaigns. This role is central to driving customer acquisition andrevenuegrowth for Bluehost.com, and requires a strategic, data-driven marketer who thrives in a fast-paced, cross-functional environment. You will own the end-to-end media planning process—from creative strategy and campaign execution to measurement, reporting, and budget planning—while collaborating closely with internal teams, creative partners, and external media agencies. Whatyou’lldo & howyou’llmake your mark. Media Strategy & Buying Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly andoptimizedbased on performance learnings Test and scale new creative formats (e.g., LinkedIn CTV, RedditMegathreads, Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners Campaign Execution & Optimization Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics Optimizeaudience strategyacrossprospecting, retargeting, and B2B targeting (LinkedIn, web developer
