Job Description
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. About the Role Consumer understanding is one of the most important and underdeveloped capabilities in Replit's growth motion. As Replit scales, the teams building product, running campaigns, and shaping the brand need a clear, sharp picture of who our users are, what they want, and why they choose Replit. We're looking for the person who will build that capability from the ground up. You'll lead consumer insights and research across the Consumer and Brand Marketing organization, reporting directly to the Head of Consumer and Brand Marketing. You'll design and run research that actually changes decisions — primary qualitative and quantitative studies, brand tracking, competitive perception analysis, and fast-turnaround pulse research. You'll be the person in the room who says "here's what the user actually thinks" and can back it up. This is the right role if you've built a consumer research practice from scratch, you're as comfortable running a focus group as you are building a quant survey, and you're energized by translating ambiguous questions into sharp insights that drive strategy. What You'll Do Own the consumer insights agenda: Define the insights and research roadmap across Consumer and Brand Marketing, Design and run primary research: Lead end-to-end qualitative and quantitative studies, including brand tracking, focus groups, in-depth interviews, surveys, creative concept tests Build the brand tracking program: Stand up Replit's brand health tracking program, measuring awareness, consideration, perception, and NPS Fast-turnaround pulse research: Run quick-turn surveys and intercepts to answer pressing campaign, product, and messaging questions on tight timelines Synthesize and communicate insights: Translate
