Job Description
Who We Are At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support. We are transforming our go-to-market engine to drive more predictable, efficient, and scalable revenue growth across inbound, outbound, and partner channels. The Senior Director, Sales Programs will lead the strategy, creation and execution of high-impact sales programs that improve pipeline generation, conversion, and seller productivity. This role is critical to aligning Marketing, Sales, Customer Success, and Revenue Operations to deliver a cohesive, data-driven GTM motion. This leader will also play a key role in modernizing how we operate—embedding AI-driven insights, improving funnel efficiency, and ensuring our sales model scales with the business. What you’ll do & how you’ll make your mark. GTM Program Strategy & Execution Own the design, creation and execution of scalable sales programs across inbound, and outbound channels (as primary), and affiliate/partner channels (as secondary) Translate company growth priorities into structured, measurable programs that drive revenue outcomes Identify breakdowns in the funnel (lead quality, routing, segmentation, conversion) and implement solutions Align programs with quota design, territory strategy, and capacity planning Revenue Performance & Optimization Define and track KPIs across the funnel (volume, conversion, velocity, efficiency, attainment) Partner with Marketing, RevOps and Finance to ensure alignment between pipeline generation and quotas, and provide input on coverage gaps and hiring needs Drive continuous improvement through data analysis, testing, and iteration Cross-Functional Leadership Partner closely with Marketing (demand gen, growth), Product Marketing, and Partnerships to align on pipeline
