Job Description
Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti , reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As the Growth Media Senior Strategist you will: Strategic Leadership and Planning: Lead the development and execution of innovative and high-impact performance marketing strategies aligned with overarching business goals and objectives. Advanced Data Analysis and Insights: Utilize advanced analytics tools to gather, analyze, and interpret intricate campaign data. Derive strategic insights to optimize campaigns, enhance ROI, and drive significant performance improvements. Advanced Audience Segmentation and Targeting: Drive sophisticated audience research and segmentation initiatives. Utilize advanced targeting methodologies to refine audience strategies for personalized messaging and optimized campaign performance. Creative Direction and Testing: Spearhead collaboration with creative teams to ideate and implement high-performing ad creatives, landing pages, and campaign assets. Oversee A/B testing strategies to drive continuous enhancement.
