Job Description
DIRECTV is looking for a results-driven and technically fluent Lead Media Manager to join our growing team. In this role, you will own and drive paid media strategy across all app-based ecosystems, including connected devices, TV OEM platforms, and mobile/tablet apps, playing a critical part in how we acquire and grow our user base at scale. You will bring deep hands-on expertise across major TV OEM platforms such as Roku, Amazon, Samsung, LG, and Vizio, as well as mobile app acquisition channels including Apple Search, Google UAC, and Meta App Ads. Your ability to lead measurement and attribution strategy using tools like AppsFlyer will be essential to optimizing campaign performance and ensuring accurate tracking across complex app media environments. This is a high-impact, cross-functional role where you will serve as the primary media point of contact for TV OEM advertising, mobile app advertising, and editorial teams, while collaborating closely with sales, product, creative, analytics, and technology partners to grow the user base, increase installs, and drive sales through app-based media. Here’s what you’ll do: Develop and execute paid media strategy through: Connected device and TV OEM platforms (e.g., Roku, Amazon, Samsung, LG, Vizio). Media activations driving to app ecosystems (Apple Search, Google UAC, Meta App Ads, and other social platforms driving to app environments). Lead measurement and attribution strategy across the app media ecosystem (including IAP and app-to-web flows), overseeing MMP-based (AppsFlyer) campaign tracking and performance optimization. Serve as primary media point of contact for TV OEM advertising and editorial teams. Partner closely with sales channel owners, product teams, creative, analytics, and tech to ensure traffic quality and performance alignment. What you’ll need to be successful: 3 – 5 years of experience planning and executing connected device, TV OEM, or app-based performance media campaigns. Direct experience worki
