Job Description
Lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences. Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leverage all communication opportunities Responsible for communication management for projects involving high-priority, major company strategic initiatives, and/or significant changes to existing marketing and communication strategies Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s), or channel(s) Serve as a communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives Lead and/or participate in project meetings. Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups Evaluate the impact of different communication channels and messaging strategies to ensure effective communications Serve as account manager between creative teams and business partners. Initiate and manage creative strategy work, including some direct content development Understand and leverage communication touch points for assigned audiences and/or projects Ensure market positioning and approved key messages are adhered to Manage communication projects, including tracking, reporting status, project budgets, and measurement of tactics Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy, and reduction of complex production processes and products, providing recommendations for improvement Advise and recommend effective communication approaches Write a
