Job Description
SeekNow is transforming property intelligence for the real estate industry. As we expand into new markets—including Single-Family Rentals (SFR), Build-to-Rent, Commercial, and Institutional Real Estate —we’re looking for a Manager, Product & Segment Marketing – Real Estate to lead go-to-market strategy, positioning, and early-stage growth for these fast-emerging verticals. This is a builder role —a start-up inside an established company. You’ll identify market opportunities, define and test value propositions, and rapidly create content and campaigns that generate traction. You’ll move fast, experiment, and iterate to find product-market fit while working closely with Product, Sales, and Marketing peers to turn early wins into scalable programs. If you thrive in ambiguity, love building from zero, and think in hours—not weeks—you’ll shape how SeekNow enters and dominates new markets. Key Responsibilities Market Discovery & Strategy Own the Real Estate vertical strategy —SFR, BTR, Multifamily, and Commercial segments. Research and validate market opportunities; identify buyer personas, use cases, and unmet needs. Translate product capabilities into clear, differentiated value propositions for property owners, operators, and investors. Lead competitive and market analysis; synthesize insights into actionable inputs for Product and Sales. Collaborate with Product Management to influence roadmaps and pricing based on emerging demand signals. Go-to-Market & Product Launch Design and execute fast, test-and-learn GTM plans for new products and services. Partner with Sales and Demand Generation to pilot campaigns, analyze results, and quickly scale what works. Develop early customer proof points, case studies, and reference stories that validate SeekNow’s value in new markets. Serve as the marketing lead for Real Estate sales—aligning weekly on priorities, messaging, and opportunities. Content Development Build content fast—landing pages, case studies, whitepapers, webinars
