Job Description
Business Analyst & CRM (Salesforce) Mexico City, México – REMOTE AVAILABLE FOR THE RIGHT CANDIDATE **Must speak and understand English for this position The Business Analyst & CRM (Salesforce) plays a critical role in driving the execution of Sonova Mexico’s pricing strategy while ensuring full visibility of commercial performance through robust KPI tracking and analytics. This role serves as the functional owner of Salesforce, supporting data integrity, system optimization, and enabling data-driven decision-making across the commercial organization. This position is essential to strengthening operational excellence, improving profitability, and supporting sustainable market share growth. Responsibilities: Monitor and analyze performance of customer-tier pricing strategies across segments Analyze sales volumes, pricing, margins, discount behavior, and customer trends Produce recurring and ad-hoc executive reports for leadership Identify risks, deviations, and opportunities to improve profitability and competitiveness Support automation of pricing rules in SAP and Salesforce Act as the internal Product Owner for Salesforce Ensure data quality, system usage, and continuous CRM optimization Build dashboards, reports, and workflows to support Sales and Management teams Lead user training, adoption initiatives, and system enhancements Track KPIs including customer volume, discount levels, contract compliance, and financial performance Prepare monthly and quarterly performance summaries and insights Partner with Sales teams to support pricing strategy execution and customer negotiations Collaborate cross-functionally with Marketing, Finance, Operations, and IT teams More about you: Bachelor’s degree in Business Administration, Industrial Engineering, Economics, Finance, Information Systems, or related field Strong Salesforce experience including dashboards, reporting, and automation Advanced Excel skills; Power BI or similar tools preferred Strong understanding of commerc