Job Description
Job description The Role We are hiring a Lead Product Designer to drive a long-term brand transformation: a deliberate pivot from general small-dog products toward breed-specific design. The concept is straightforward but the execution is not. A dachshund owner buys from us because we engineered for a dachshund's body — long torso, short legs, back vulnerability. A French bulldog owner buys because we designed for a French bulldog's chest width, neck structure, and respiratory sensitivity. A pug owner buys because we understood what a pug actually needs. Not one-size-fits-most. Not trend-driven. Purpose-built. This is a 5 to 10 year brand architecture project. We are not looking for someone to refresh a collection. We are looking for someone to build something from the ground up — to study breeds the way an engineer studies a problem, and to translate that knowledge into products that are genuinely better for the animal and genuinely differentiated in the market. This role reports directly to the CEO and sits at the center of every product decision we make. What You'll Do - Lead ideation and concept development for breed-specific harness and apparel products, starting from animal anatomy and known breed health needs - Own the full product development lifecycle — from initial research and sketches through tech packs, samples, fittings, and production handoff to our Vietnam factory - Establish breed-specific fit standards, including working toward dedicated mannequins and size specifications for each target breed - Define the creative direction and product identity for Gooby's next chapter — not just what products look like, but why they exist and what problem they solve - Collaborate with our in-house sample room to prototype, test, and iterate quickly - Work with our dog model network to conduct real-world fit testing and observe behavioral feedback - Partner cross-functionally with operations, sales, and the CEO on product strategy, costing, and development timelin
