Job Description
Field Marketing Manager Overview Atlassian is looking for a Field Marketing Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments in Singapore. Your role will be to build and execute strategies working alongside regional sales teams, product marketing, account-based marketing, global demand generation teams, event marketing, and other internal teams to deliver a cohesive marketing approach for Singapore. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness. You’ll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base. We are looking for a strategic marketer with a strong track record of delivering high-quality programs, and building regional initiatives tailored to local audiences. If you get excited about driving excellence while collaborating with diverse teams to bring campaigns to life, you'll love it here. Responsibilities ● Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within Singapore ● Deliver marketing campaigns and programs that will drive APAC pipeline, with a specific focus on Singapore ● Measure, analyze, and report on performance to marketing and sales leadership, in line with our GTM strategy ● Be an advocate for the Singapore sales organization and help the rest of the marketing team understand local market priorities ● Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans ● Manage the Singapore activity calendar for the year ● Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximize brand exposure ● Connect th
