Job Description
Company Description Indexync is an early-stage SaaS startup building the backend operating system for e-commerce sellers in Southeast Asia. We help sellers manage products, inventory and orders seamlessly across Shopee, Lazada, TikTok Shop and Shopify - reducing manual work and helping them scale more efficiently. We are in an active growth phase, focused on driving user signups through social media content and paid advertising. We are looking for a driven marketing professional to own this function end-to-end. Role Description You will own Indexync’s organic social media presence and paid advertising function. This is a hands-on, high-ownership role where you will be creating content, running campaigns, building a free-to-paid nurture pipeline and analysing performance to iterate fast. You will work closely with the founders with real visibility into company strategy, growth decisions and have a real voice in shaping how we grow. Key Responsibilities 1. Social Media Content Creation & Management Own end-to-end content creation for Instagram and TikTok including ideation, scripting, filming, editing and publishing Manage content calendars, scheduling and community engagement across both platforms Develop platform-native short-form video content that resonates with marketplace sellers and small business owners Repurpose content across formats to maximise reach and maintain a consistent brand voice Monitor trends, test hooks and content formats, and iterate based on performance data Tools: CapCut, Canva, Meta Business Suite, TikTok Creator tools 2. Paid Social Advertising Plan, set up and manage paid campaigns on Meta Ads Manager and TikTok Ads Manager targeting Singapore and SEA marketplace sellers Build audience segments, test ad creatives and optimise campaigns for user signups and cost per acquisition Ensure alignment between ad creatives and landing page experience to reduce bounce and improve conversion Scale ad spend thoughtfully based on performance data and c
