Job Description
Lead Creative Strategist – Be the Voice and Vision Behind a Regional Brand About BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. What You Will Do Write and develop campaign and brand plans, including brand voice, messaging, style, and content architecture Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles Develop strategic campaign concepts that turn insights into actionable blueprints for digital content Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance-driven content Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency Ensure all content maintains alignment with BJAK’s new UK brand voice while pushing creative boundaries The Right Fit Has 4–6 years in a hands-on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content Expertise in digital content production workflows, including scripting, storyboarding, ed
