Job Description
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. The Senior Manager, KOL & External Engagement Strategy is responsible for developing and executing a coordinated approach to key opinion leader (KOL) engagement, voice-of-customer (VOC) insights, advisory panels, speaker programs, webinars, and advocacy initiatives across clinical areas. The role reports into Marketing Excellence and Marketing Communications and serves as a critical connector between external stakeholders and internal teams. This position partners closely with Product Management, Upstream Marketing (New Product Development), Medical Affairs, Clinical Affairs, Government Affairs, and Marketing Communications to ensure external insights and engagements are aligned, compliant, and effectively translated into strategy, evidence generation, and execution. Key Responsibilities: KOL Strategy & Relationship Management Develop and execute a comprehensive KOL engagement strategy across clinical areas, aligned to business, medical, and innovation priorities. Identify, segment, and prioritize KOLs and influencers based on clinical expertise, influence, advocacy impact, and geographic relevance. Build and maintain long-term, compliant relationships with KOLs in close partnership with Medical Affairs. Voice of Customer (VOC) & Advisory Engagement Design, implement, and manage VOC programs, including advisory boards, panels, interviews, and qualitative research initiatives. Synthesize VOC insights into clear, actionable recommendations for Product Management, Upstream Marketing (NPD), and cross-functional stakeholders. Ensure VOC activities are structured, repeatable, and embedded into annual p
