Job Description
ELΞMΞNTS is a premium lifestyle DTC/eCommerce brand building products and a community around the idea of breaking the grind cycle . The company helps entrepreneurs, founders, and business owners move away from burnout-driven performance and build healthier, more sustainable ways of working and living. Its current product line, Gummys, is one expression of this broader vision — supporting focus, sleep, and well-being as part of a more sustainable approach to ambition. ELΞMΞNTS is currently focused on the UK market , with plans to expand further into the US market . The business operates on a subscription-first model and sells through Shopify. The team is fully remote, international, and currently consists of around 20 people across marketing, operations, AI, content, design, UGC, PPC, email marketing, and social media. Role Overview ELΞMΞNTS is looking for a Head of Growth to take ownership of growth execution and help scale the company’s DTC subscription business. This is not a purely strategic role. The company already has a marketing strategy in place and is looking for a strong executor who can turn strategy into measurable results. The Head of Growth will take over key growth and marketing execution responsibilities, manage and coordinate the existing marketing team, and drive paid acquisition, funnel optimization, lifecycle marketing, and revenue growth. The ideal candidate is hands-on, analytical, highly outcome-oriented, and comfortable working in a fast-moving startup environment with a high level of ownership and autonomy. Key Responsibilities Execute the company’s growth strategy across paid acquisition, lifecycle marketing, and conversion optimization. Manage and scale paid acquisition channels, with Meta as the primary channel and TikTok as a secondary channel . Be hands-on with campaign management, testing, reporting, optimization, and budget allocation. Own revenue and growth targets. Analyze and improve key subscription-first metrics, including CAC, r
