Job Description
More than one million people in the United States today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best hope for many, the transplant itself can prove fatal or lead to serious conditions, such as graft vs. host disease. Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks.With our purified, high-precision investigational cell therapies we hope to not only replace patients' blood and immune systems with healthy ones, but also restore their lives. Summary : The Director, Marketing is responsible for leading the US promotional launch of Orca-T, Orca Bio ’s first commercial product. This individual will be a critical member of the Marketing team and broader Commercial team, leading workstreams to collect and interpret HCP insights, develop engagement strategies, shape and test Brand messaging, and build promotional tactics. The Director, Marketing will have a wide remit including HCP, payer, and patient audiences, personal and non-personal tactical development, and omnichannel media strategy. Planning for multiple launch scenarios, completing promotional readiness, and contributing to Commercial and organizational Launch Readiness will be core responsibilities for this role. Reporting into the VP/Head of Marketing, this individual will collaborate closely with the cross-functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal. Responsibilities Leads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoption Drives development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP
