Job Description
Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. About Our Clients Our client is a fast-growing DTC supplement company generating over €1M per month in revenue across the DACH market. They have built a unique performance-driven marketing system where landing pages compete against one another based on real business outcomes, not opinions. The company operates with a strong direct-response mindset, continuously testing new ideas, optimizing customer acquisition funnels, and scaling what works. They are looking for a Head of Landing Pages to take ownership of their conversion infrastructure and help drive the next phase of growth. Responsibilities Own and manage the company’s landing page ecosystem across acquisition channels. Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings. Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising. Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences. Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation. Identify conversion bottlenecks and implement improvements based on performance data. Establish and refine landing page processes, documentation, and operational workflows. Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts. Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance. Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders. Requirements Proven experience
