Job Description
Core duties and responsibilities include: Strategy & Planning: Develop overarching digital marketing plans, including SEO/SEM, content, social media, and paid advertising (PPC) campaigns. Campaign Management: Oversee the execution of marketing initiatives from start to finish, ensuring alignment with overall business goals. Budget Oversight: Allocate and manage marketing budgets across various platforms to maximize Return on Investment (ROI). Analytics & Reporting: Track key performance indicators (KPIs) using tools like Google Analytics, providing actionable reports to stakeholders. Team Leadership: Lead, mentor, and collaborate with cross-functional teams—such as content creators, SEO specialists, and graphic designers. Conversion Optimization: Improve website user experience (UX) and landing pages to optimize lead generation and sales conversion rates
