Job Description
Custom Surgical empowers eye care professionals with advanced digitalization and AI tools, enabling faster, and accessible diagnoses to improve global eye health. We're a small, ambitious team operating at the intersection of hardware and software. Everyone here owns real outcomes and builds things that end up in operating rooms around the world. We're looking for a Marketing Analyst to take ownership of the campaigns, content, and operational workflows that drive Custom Surgical's visibility and pipeline. You'll sit above our junior Marketing Analyst and work directly with the Head of Growth to execute the marketing plan across digital, events, and content channels. This is a hands-on execution role with real ownership. You won't just support, you'll plan, build, run, and improve. One week you're optimizing a Google Ads campaign for a new launch, the next you're coordinating event logistics for ophthalmology conferences, the next you're briefing a content piece for a surgical audience. If you like owning the full marketing stack and seeing your work translate into leads and revenue, this role is for you. Tasks Campaigns & Paid Media Plan and execute digital campaigns across Google Ads, Meta, and LinkedIn — targeting surgeons, residents, and clinical decision-makers Monitor performance, run A/B tests, and optimize toward pipeline metrics (leads, MQLs, cost per acquisition) Build and manage segmented email campaigns and automated nurture flows in HubSpot Content & SEO Execute the content calendar: blog posts, case studies, surgical video captions, surgeon testimonials, and product-focused landing pages Own on-page SEO and contribute to keyword strategy and technical health improvements Brief and review content produced by Kevin or external collaborators, ensuring quality and brand consistency Events & Conference Support Coordinate marketing logistics for international ophthalmology congresses (ESCRS, DOC, SICSSO, AAO, and others): materials, shipping,
