Job Description
The Marketing Manager is responsible for driving all marketing outreach to the target audiences for the conference and exhibition. If you are passionate about making a difference to businesses and events through impactful marketing programmes, join us to be part of the action for some of Singapore’s largest international events! In addition to a strong foundation in marketing, having a creative edge and design flair will be a valuable asset in this role, enabling you to create engaging, visually appealing campaigns: This person shall be responsible for the following, including but not limited to: Proposing an overall marketing strategy that includes content plans, lead generation and acquisition campaigns for delegate sales. Managing the implementation of marketing tactics according to timeline drawn up for various marketing phases targeted at each identified audience segments. Identifying suitable marketing platforms, whether digital or physical (indoor/outdoor), with consideration of sustainability practices. Soliciting trade media partners who will help to strengthen the outreach to the industry. Managing appointed PR agency for in the development of marketing content in accordance with content plan, distribution on agreed digital and social media platforms including LinkedIn, EDMs and website, in tandem with the Conference Director/Manager. Managing media buys on agreed social media platforms that is complementary to marketing objectives. Measuring outputs and outcomes of planned marketing tactics, to drive finetuning of strategies for the next edition. Helping to manage the IT aspects of event registrations. Requirements Degree holder is preferred or a minimum Diploma. At least 5 years of proven marketing experience. Adaptive, resourceful, and creative. Possess good planning, organisational and multi-tasking skills.
