Financial Analyst, Lyft Ads

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is one of the fastest-growing businesses within Lyft, building a first-of-its-kind mobility advertising platform. As the Financial Analyst, you'll be a core finance partner to a high-velocity, scaling business by translating complex commercial activity into clean financials, sharp insights, and executive-ready narratives. This role sits at the intersection of accounting rigor and strategic finance. Responsibilities: Financial Close: Own month end processes and actualization of the Ads P&L, including revenue, expenses, and headcount, and ensure all data is accurate and organized efficiently. FP&A Reporting: Drive variance analyses and forecasting for Finance and Ads leadership on a weekly basis. Own all budget, actuals, and forecast variance analyses and provide forward-looking insights on revenue/expense trends. Budget Management: Approve and own spend across the rapidly growing business. Collaborate with procurement and business operations to understand vendor usage and ROI to the business. Ads Reporting: Provide reporting for campaign margins, account growth, and sales rep efficiency routinely. Build relationships with cross functional teams to deliver well-rounded, thoughtful insights. Executive Presentation: Translate dense data into clean, executive-ready Google Slides for VP- and C-suite reviews. Experience: Bachelor's degree in Accounting, Finance, or a related quantitative field. Strong accounting background preferred. FP&A and/or advertising experience is helpful but not required. Advanced Excel/Google Sheets knowledge: you are able to comfortably dig through spreadsheets, even ones you have not built. Curiosi