Job Description
Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region, and now take the success to the world. We are currently looking for a SEO specialist to drive organic growth in highly competitive niches, including iGaming and betting. This role is focused on strengthening online presence and supporting the overall growth of projects. 📋 Key responsibilities and your contribution: Developing SEO strategies for cross-brand websites targeting; Launching and reviewing websites: preparing technical requirements for developers and conducting technical audits of launched sites; Managing website content: semantic core collection, keyword clustering, text analysis of competitors’ articles, preparing briefs for copywriters, generating texts with AI, and reviewing completed content; Off-page optimization: auditing the backlink profile of the site and its competitors, preparing anchor lists, and purchasing links; Searching for and selecting drop domains, participating in auctions and purchasing them, restoring domains, placing links, and sourcing new domains; Monitoring search results and reacting quickly to changes; Analyzing competitor strategies and identifying growth opportunities for promoted websites; Monitoring and analytics, including conversion-focused work; Testing hypotheses: running A/B tests, analyzing results, and adjusting approaches accordingly. 📚 Your qualifications: 2+ years of hands-on SEO experience; Proven experience in betting / iGaming / gambling, or other gray-area, highly competitive niches targeting the CIS market, with a solid understanding of the restrictions and specifics involved; Ability to conduct competitor analysis and develop SEO strategies; Strong expertise in technical SEO, content strategy, and link building; Proficiency with the following tools: Ahrefs, SEMrush, GSC, GA4, Screaming Frog, Jira; Working knowledge of CSS/HTML required for SEO tasks; Ability to independent
