Lifecycle Marketer

We are an applied AI lab building end-to-end software agents. We're the makers of Devin, the first AI software engineer, and Windsurf, the AI-native IDE. Together, they represent our vision for collaborative AI teammates that enable engineers to focus on more interesting problems and empower teams to strive for more ambitious goals. Our team is small and talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro. Building Devin and Windsurf is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us. About the Role We're looking for a lifecycle marketer to build Cognition's lifecycle marketing from zero to one across email and engagement programs to drive product usage and retention. This role spans both self-serve and enterprise. On the self-serve side, you'll build the flows that turn signups into active users and active users into paying customers. On the enterprise side, you'll work with sales and customer success to drive adoption and usage after a deal closes. You might: Stand up our entire email program: select and implement tooling, build templates, set up deliverability infrastructure, and create the foundational sequences (onboarding, activation, re-engagement, upgrade, churn prevention). Write a ton of content. Emails, in-platform messages, landing pages, and more. The volume is high and the bar is higher; our users are high taste developers who are allergic to being marketed to. Build customized onboarding flows that help get people to their first "aha" moment with Devin Own activation and retention metrics. Figure out where users drop off, design experiments to fix it, and measure whether they worked. Drive self-serve conversion: nurt