GTM Methodology Lead

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow. The Role… We are seeking a highly experienced GTM Methodology Lead to own the global rollout, adoption, and scale of our core revenue methodologies, including MEDDPICC and Command of the Message (CoM), across Sales and Post-Sales at Synthesia. This is a high-impact, strategic role responsible for embedding a shared revenue language across our global GTM organization. You will drive consistent, high-quality execution across the entire customer lifecycle by institutionalizing best-in-class qualification, discovery, deal strategy, inspection, and value communication practices. You will partner closely with Revenue Leadership, Enablement, Sales, Customer Success, RevOps, and Product Marketing to drive behavioral change and operational rigor — ultimately accelerating revenue growth and forecast accuracy. This role is ideal for someone who thrives at the intersection of strategy, systems, and change management within a high-growth B2B SaaS environment. Key Responsibilities Methodology Ownership & Strategy Own the vision, strategy, and roadmap for MEDDPICC and Command of the Message adoption across global revenue teams. Develop and institutionalize a shared GTM language tailored specifically to Synthesia — aligning Sal