Lead/Senior Lifecycle Marketing Manager

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a creative, digital-savvy Lead/Senior Lifecycle Marketing Manager to own and scale Replit's customer communications from the ground up. You'll be our founding Lifecycle Marketing leader and be the architect of our omni-channel lifecycle marketing strategy, creating compelling user experiences across email, push notifications, and in-app messaging that drive engagement, retention, and monetization for both our self-service consumer business and our growing B2B enterprise motion. You'll work directly with our Head of Growth Marketing and collaborate closely with Product, Product Marketing, RevOps, Data Science, Engineering, and Design teams. This role requires a strategic problem solver who excels in ambiguous, 0-to-1 environments and has successfully built full-funnel lifecycle programs that deliver measurable business impact. In This Role You Will: Own and execute omni-channel lifecycle marketing for B2C and B2B Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences Drive product-led onboarding, activation, and monetization campaigns for individual users Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV) Build lifecycle marketing infrastructure from scratch Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms Stand up communication channels and establish workflows from onboarding to nurture to re-engagement Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirements D