Job Description
Company Overview World Insurance Associates (“World”) is a unique financial services organization with a global network of brokers and specialists who empower people to make informed decisions to improve their risk management outcomes, modernize their benefits programs, and help them achieve their long-term financial goals. Founded in 2011, World is one of the fastest-growing, Top 25 insurance brokers in the U.S. with nearly 3,000 employees in more than 300 offices across North America and the U.K. World specializes in personal and commercial insurance, surety and fidelity bonding, employee and executive benefits, investment advisory and retirement plan services, and payroll & HR solutions. Position Overview The Brand Editorial Copywriter is responsible for producing clear, compelling, and strategically aligned written content that supports the company’s marketing and communications initiatives. This role requires exceptional writing skills, strong editorial judgment, and the ability to translate complex industry topics into engaging, accessible content. The Brand Editorial Copywriter will collaborate closely with the Director of Marketing and Communications, subject‑matter experts, and cross‑functional teams to develop high‑quality materials that reinforce the company’s brand and thought leadership position. The focus is on long-form copy and RFPs, not digital strategy. Essential Responsibilities Thought Leadership & Long‑Form Content Develop thought leadership pieces that position the company as an industry expert and trusted voice. Research and write long‑form content such as whitepapers, articles, reports, and industry insights. Conduct interviews with internal experts to gather information and strengthen content depth. Marketing & Communications Support Support the Director of Marketing and Communications in developing long‑form content, industry‑focused materials, and internal communications. Draft copy for newsletters, announcements, presentations, and other
