Job Description
The Chief Marketing Officer (CMO) will lead Weave’s next phase of growth by evolving our marketing engine into a scalable, efficient, and vertically differentiated growth platform. As a key member of the executive team, this leader will partner closely with the CRO in shared accountability for pipeline and revenue outcomes, strengthening our inbound foundation while expanding product-led and partner-driven growth. The CMO will strengthen Weave’s brand across SMB and large-group healthcare practices, including DSOs, VSOs, MSOs, and adjacent healthcare verticals, while elevating marketing’s strategic impact with the executive team and Board. This leader will play a critical role in positioning Weave as an AI leader in healthcare communications and practice growth, translating product innovation into clear market differentiation and category leadership. The role requires a modern marketing executive who can scale proven strengths, modernize areas of opportunity, and leverage AI, data, and automation to build a more intelligent, disciplined marketing engine for sustained long-term growth. This leader must also be adept at responding to disruption and transformation across the marketing landscape, including the shift from traditional SEO to GEO, and ensure Weave stays ahead of how customers discover, evaluate, and engage with our brand. This position will be: In office - Utah Based Reports to: Chief Executive Officer What You Will Own Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals. Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions. Evolve Weave’s inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution. Strengthen Weave’s brand positioning across SMB and large-group healthcare verticals (medical, dental, optometry, veterinary),
