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Why This Role Matters: Your work will shape how customers, partners, and internal teams understand and adopt CyberArk’s human-focused identity products (Endpoint Privilege Manager, Workforce Identity, IGA, IT & Dev solutions). You’ll translate deep technical capabilities into clear business value, making the difference between “just another tool” and “can’t live without” security solutions. What You’ll Do Own the technical positioning and messaging for the human-access product suite, crafting clear, differentiated value propositions. Develop and deliver go-to-market and sales enablement materials: solution briefs, data sheets, integration guides, competitive comparisons, demo scripts, reference architectures, etc., for both technical and business audiences (sales, pre-sales, field, partners). Collaborate closely with Product Management and Engineering to deeply understand product capabilities, roadmap, technical dependencies, and real- world use cases. Lead and coordinate product launches and feature rollouts, aligning GTM activities across field marketing, sales, partner teams, and customer success. Enable the field: deliver demos, hands-on labs, webinars, workshops, and technical training to sales engineers, customers, and partners to showcase how products solve real identity and access problems. Monitor market trends, competitive landscape (e.g. identity/IAM, PAM, IGA vendors), and regulatory developments; feed insights into positioning, roadmap, and messaging. Work cross-functionally to represent the customer and user: understand their identity-security challenges, compliance needs, and operational constraints - shape messaging and content accordingly. 7+ years of experience in technical product marketing, product marketing, solutions engineering, product management, or similar, preferably within cybersecurity or enterprise software. Strong technical competence or background (e.g. computer science, engineering, or equivalent). Confident grappling